Social Media and Relationship Building
Social media is a new set of tools that allow us to connect and build relationships. Social media is doing what traditional (mass) media like telephones, advertising and televisions used to do, but at a much higher speed and it is, unlike the traditional media, a two way street. The reason for the higher speed is because everybody can contribute to the conversation, which was “in the good ol’ days” next to impossible. Social Media is not just the wave of the future. It’s our current marketing reality!
Social Media Levels the Playing Field
Marketing (in general) is one of the largest expenses any company, large or small, has. It is not your customers’ job to remember you are in business! By using Social Media, any small business owner levels the playing field with “the big boys”. The cost to enter and participate in the social space is minimal. Compared to other forms of marketing, such as print, broadcast and online advertising, the cost to market a business and brand in social media is relatively low.